Foundations For Business Analytics BBA Semester 2 Calicut University This book provides a comprehensive introduction to business analytics, combining theory with practical application. It covers essential topics such as data collection, cleaning, visualization, statistical analysis, predictive modeling, and decision-making frameworks. With real-world examples and case studies, it equips students, professionals, and educators with the knowledge and tools needed to make data-driven business decisions and enhance operational efficiency. Ideal for anyone looking to understand and apply analytics in a competitive business environment.