Description

Innovation and Business Dynamics is a comprehensive textbook designed for students of Calicut University to understand the role of innovation in today’s fast-changing business world. It explores how technology, globalization, and creativity drive business growth and sustainability. The book covers four key modules—principles of innovation, innovation management, entrepreneurship and intellectual property, and business models with a focus on India’s future innovation landscape. Blending theory with real-world examples and case studies, this book helps students develop critical thinking, creativity, and entrepreneurial skills essential for modern business leaders. It serves as both a learning guide and an inspiration for those aiming to create meaningful impact through innovation.