Description

Modern Tourism BA.BTTM Semester 2 Calicut University Principles, Practices, and Technological Innovations introduces students to both the basics of tourism and the impact of digital tools on the industry. Covering sustainable practices, digital marketing, and smart tourism, it helps learners understand the social, cultural, and economic role of tourism. Designed for BTTM second-semester FYUGP, the book offers practical and theoretical insights to prepare students for careers in the modern tourism sector.