Description

SGOU Digital Marketing Guide Semester 2 Presidency Publication SGOU Digital Marketing Guide – Semester 2 is a printed study material for learners of Sreenarayanaguru Open University (SGOU) studying Digital Marketing. It provides additional academic support for Semester 2 learners and helps students understand important concepts, follow a structured study routine and prepare effectively for university examinations. Digital Marketing introduces learners to the methods and tools used to promote products, services and organisations through digital channels. The subject helps students understand important areas of online marketing and the changing role of digital platforms in communication and business. In addition, it provides useful knowledge for learners interested in developing their understanding of modern marketing practices.