Description

Framing Perspectives : Literary And Cultural Narratives For Commerce And Management BA English Semester 4 | Calicut University Framing Perspectives: Literary and Cultural Narratives for Commerce and Management is an interdisciplinary textbook designed for undergraduate students of commerce and management. Through carefully selected literary texts, articles, talks, and visual media, the book builds critical thinking, ethical awareness, scientific temper, and communication skills. Organised into four modules—Human Rights, Scientific Temper, Professional Ethics, and Health & Wellness—it helps students understand the human, social, and ethical dimensions behind business decisions, preparing them to become responsible professionals and informed global citizens.